The Horror Of Business Secrets

Cambell has been in the news lately and it's not for a good reason.

When we shop, we want to make sure the food we pick up is made to the best of the supplier's ability. In the latest news, we can't help but see another example of companies expressing their disdain for their clients.

In a recently viral leaked audio, we saw the VP of Campbell's express that their soup product is designed for the poor and uses 3D chicken for their soup.

Expressions like these can destroy a brand's reputation. When we think of marketing and branding, one of the elements we want to focus on is " customer value".

Customer lifetime value is the value a customer gives an organization over the period of interactions with the business.

Campbell sure did mess up. In a situation like this instead of apologizing for their actions Campbell mentions the following quote:

We are proud of the food we make, the people who make it, and the high-quality ingredients we use. The comments heard on the recording about our food are not only inaccurate -- they are patently absurd.

We use 100% real chicken in our soups. The chicken meat comes from long-trusted, USDA-approved U.S. suppliers and meets our high quality standards. All of our soups are made with No Antibiotics Ever chicken meat. Any claims to the contrary are completely false.

-Campbell Soup Company

The damage is already done, however one lesson we can learn from this is that our loyalty to a company isn't valued the same as most companies value us. If you're spending money with a company that doesn't align with your vision, then this is a wake-up call.

In business this transfers over to vendors, marketing materials, and return on investment.