Apple's Branding Story (Iconic)

Updated: Sep 14, 2019



There's a great amount to learn from Apple's branding that upcoming entrepreneurs can use.


Apple's unique presence in our life is like no other. In marketing success we have no choice but to notice a few things Apple has done that was impressive.


Apple has taken core values* to the next step by striving on certain beliefs and perceptions.Below are some of the perceptions we believe apple strive and marketed on.


Core values :A principle that guides an organization's internal conduct as well as its relationship with the external world. Core values are usually summarized in the mission statement or in a statement of core values.

Dictionary source: http://www.businessdictionary.com/definition/core-values.html


Strive on being smart


Apple strive on being different, they were not the first one but they brought the tradition of being smart home. Some of the unique ways apple has done this is by perception, outsmarting and staying unpredictable . Thinking differently was actually the goal achieved.


Everyone at some pointed wanted to feel align to something cool and classy.The cool and classy just happen to be Apple.


Below are some other ways apple strive in such a competitive market.


Strive on being better not first


Did you Apple was not the first to invent the tablet? in fact Microsoft built their tablet ten years before Apple.The problem however, was Microsoft designed tablet was too bulky. Apple wasn't first but they had innovate. They apply the perception of having something bigger than life.


We had explained that to get customers to purchase your product, whatever you are selling should be perceived as valuable. Apple perception is they illustrate things as "innovative". They achieve this by being optimistic about growth in their industry. Apple celebrates their success with others by giving them a cheerful optimistic feeling in owning their product.



Strive on being memorable but mysterious


Apple's ability to be more than life and deeper than thoughts is unique. Their position in changing technology, designs and functions ability is like none other.


They push to be both memorable and favorable. Mixing being memorable, favorable, smart and unique is Apple way of capturing perception of style.


Their logo


The Apple is a big part of their symbol and plays a part of being smart. ie. an apple symbol is relatively to education.These are some ways apple have standed out and have strived so long.


What do you think? Do you own an apple product and

what values or characteristic would you add to your growing business?

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