Apple is seeing a huge dive in income at the start of 2024. While this isn't shocking news it is a wake-up call for all brands that may consider themselves cool and hip. Apple has long been known as not necessarily the first but the coolest to do something. The issue with this concept is that Apple constantly has to follow trends, often years old, and has to find innovative ways to make it appealing. Being in the "cool" space attracts a lot of attention when it's a mystery, b

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There are many business that haven't turn a profit yet quoting the term zombie business. What's a zombie business? A zombie business is...

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In 2020, the year of hardship we've had many businesses grabbing their things, figuring it out, and using different strategies to...